PRINT IS DEAD!
This proclamation has been around for decades, starting at the dawn of the new ‘Digital Age’ when the World Wide Web / Internet began to take a real footing in the mainstream. With information and commerce moving to screens, it was time to say farewell to “traditional” forms of advertising: printed materials, radio spots, billboards, post cards, and the like.
And yet…here we are some 30-odd years later and there are still billboards in the skyline, printed magazines, post cards, flyers, catalogs, and all other traditional forms still being used.
Why Is That?
For one thing, as much as we humans change, most still stay the same. There’s a satisfying feeling about holding something tangible in your hands. There are some who still like to view content that doesn’t “glow.” This may be less with younger generations who mostly grew up reading on screens, but with 8-billion on the planet, there are still plenty of those who prefer (or only have access to) the traditional mediums.
The point of this is: Your reach as a company is now virtually limitless when considering that you can produce traditional means of advertising and marketing products or services and create them digitally. Brick-and-Mortars have websites with e-commerce, product catalogs can be digital as well, post cards or direct mail can be emailed, even billboards can be re-created into website “banner ads” (although many consumers would argue they are a nuisance when used excessively). Not to mention that all of these described above can be used on Social Media platforms in a more direct and targeted way.
With a dedicated agency who respects the “old ways” while being fluent on emerging technologies, your message can and will be seen and heard to younger audiences without alienating older demographic groups.
Having a good strategy for what and how to produce your content is critical to maximizing your budget and reaching potential customers – without missing out on effective ways to reach them or spending money on methods that won’t produce results.
Synergy Is Success!
Use traditional methods to drive consumers to any and all digital platforms of your company or business to reach any demo group you want.