Online Certification Training That Drives Sales, Loyalty & Brand Equity
TrainingWorkz builds custom online certification programs for manufacturers, tire brands, and dealer networks — delivering product knowledge and sales skills employees can take directly to the sales floor.
Built training programs for
Train your dealers and their teams in the most efficient, cost-effective way possible
Tire marketers and their dealers must keep pace with rapid product change — and most tire shops carry multiple brands. Yet most dealers do not have training programs in place to onboard new associates on product information and sales techniques. Online certification fills that gap and extends your brand message all the way to the sales floor.
Switch / Sell Power
A trained dealer associate can switch the consumer to your brand — overcoming preferences advertising creates.
Self-Paced Learning
Individual self-study, focused on the major concepts associates actually use — not nice-to-haves.
Product & Sales Skills
Modules cover product knowledge, retail selling, store operations, and brand-specific advantages.
Tested & Measured
10–20 question tests per module. Minimum 80% to certify · 100% to earn Elite status. Learning isn't real without measurement.
Dealer-Network Savvy
We understand the dynamics of dealer-based sales — manufacturers, retainers, and dealer networks alike.
Incentive-Driven
Testing combined with incentives dramatically increases participation — from online certificates to industry-leading rewards programs.
Simple Admin Portal
Web-based access for users and managers. Track results, export data, run flexible reports, update modules on the fly.
Brand Loyalty Engine
Certification recognizes your dealer salesperson, leverages your brand, and breeds long-term loyalty.
Value-based training services, built for measurable results
TrainingWorkz is staffed with training communications professionals and equipped with the right processes and technology to deliver real-world results — on time, on budget, and tied to the way dealer-based sales actually happen.
Reach & Communicate
Train direct dealers, associate dealers, and their employees on product knowledge, sales situations, marketing, and more — at scale.
Extend the Brand
Push your brand and product message all the way to the dealer sales floor where buying decisions are made.
Cost-Effective Delivery
Reach a distributed, multi-brand dealer network in the most efficient and cost-effective manner possible.
Long-Term Loyalty
Recognize the dealer salesperson's role, leverage your brand, and breed loyalty that outlasts a marketing campaign.
Level the Playing Field
Counter the spend gap with the major brand advertisers — Bridgestone/Firestone $71M, MAST $52M, Goodyear $10M annually. A trained associate can overcome consumer brand preference advertising creates.
Real Results
Testing-backed programs prove retention. Pass thresholds, certification levels, and recertification cycles ensure knowledge sticks.
Modules built around how dealers actually sell
Every program is prioritized to your objectives and budget. We leverage existing content, repurpose what works, enhance it for salesmanship, tailor it to the audience — owner, manager, salesperson, technician — and create new content where you need it.
Discuss Your ModulesProduct
Deep product training your associates can sell from.
- Passenger
- Winter
- SUV / Light Truck
- Truck & Bus
- Industrial / Agriculture
Sales
The skills that move tires off the rack.
- Taking Charge of the Telephone
- Communicating Effectively
- Successful Retail Selling
- Customers For Life
- Planning Successful Promotions
- Digital Promotion Strategies
Store Operations
The operational fundamentals every dealer team needs.
- Warranties
- Service / Support
Industry & Brand
Foundation knowledge plus the strategic perspective owners and managers need.
- Tire Basics
- Technology
- Motorsports
- Building a High-Performing Tire Dealership
- National Accounts
- Dealer Merchandising
The right format for your audience and budget
Every program is structured around a needs analysis. We mix and match formats to keep learners engaged, and embed interactive elements throughout the modules to enhance retention.
Existing Content Leveraged
Use printed and HTML material you already have to keep cost down.
PowerPoint & SuperPowerPoint
From basic slides to enhanced graphics and audio — fast to produce, easy to update.
Basic Video
Voice-over with motion video and graphics — strong engagement on a tight budget.
Standard Video
Voice-over plus on-screen talent for a more polished, presenter-led module.
Enhanced Video
Special effects and high production values for flagship modules and brand stories.
Video Pickup
Re-cut existing product video assets where they exist to extend their value.
Interactive Elements
Embedded interactions inside modules to lock in major concepts.
Study Guide / Overview
Anchor each module with a clear study guide so reps can review before tests.
Module Tests
10–20 questions per module to prove understanding and identify gaps.
Certification Levels
Minimum (80%+) and Elite (100%) tracks reward effort and signal mastery.
Recognize the dealer salesperson — and leverage your brand
A properly trained dealer associate can switch and sell consumers to any brand. Certification recognizes that role, helps further leverage your brand, and breeds the kind of loyalty advertising alone can't build.
Recognition
A digital certificate that gives associates something to display and dealers something to celebrate — a low-cost foundation for any program.
Light Incentives
Add small premiums on top of certification to bump participation and reward quick wins early in the program lifecycle.
Compete With the Majors
Match the rewards offered by top-tier tire manufacturer programs — keep your dealer mindshare on par with the big spenders.
Lead the Industry
Out-incentivize the category. Long-term, the leader strategy yields the best program adoption and creates active advocates inside the dealer network.
Keep Knowledge Current
Annual, biennial, or new-content-only recertification — designed around the cadence of your product launches and the realities of dealer turnover.
Admin & Insight
Simple, web-based portals for users and managers. Flexible result tracking, data export, and on-the-fly module updates.
Certification training levels the playing field — a trained dealer associate can overcome the brand preference advertising creates.
Three ways to launch online certification
Every engagement starts with a needs assessment to size scope, audience, and content sources. Pricing below is a planning starting point — final scope is set after the assessment.
Foundation
Launch a single-track certification program with core modules.
+ $1,250 / month hosting & admin
- Up to 6 modules (PowerPoint / SuperPowerPoint)
- 10–20 question test per module
- Online certificate (Min & Elite)
- Web-based admin portal & reporting
- Annual recertification cycle
Professional
Full multi-track program built for active dealer networks.
+ $3,250 per month hosting & admin
- Up to 12 modules — Product, Sales & Store Ops
- Basic Video + interactive elements
- Match-industry incentive structure
- Audience tracks: owner, manager, salesperson
- Flexible reporting + data export
- New-content recertification
Enterprise
Industry-leading program for major manufacturers and retailers.
+ $8,500 per month hosting & admin
- Unlimited modules across all categories
- Standard / Enhanced Video production
- Leader-tier incentive program
- Custom branding strategy & launch plan
- National Accounts & Dealer Merchandising tracks
- Multi-year roadmap with marketing support
All programs include needs analysis, content development, branding strategy, launch support, and ongoing recertification planning.
Five steps to a launched, certified dealer network
From the first needs-assessment meeting to recertification cycles, every step is run by training communications professionals who understand dealer-based sales.
Assess
Needs assessment meeting. Audience, objectives, content sources, budget.
Design
Module categories, formats, certification levels, incentive philosophy.
Build
Content development — leverage, repurpose, enhance, create. Tests written.
Launch
Branding, internal comms, PR, advertising support — sized to your goals.
Measure
Track results, export data, recertify on cadence, update modules on the fly.
Programs built with leading brands across automotive aftermarket
Five industry segments, dozens of programs — from single-brand product training to national-account dealer rollouts. A few of the categories where our work has shipped:
"TrainingWorkz built our online certification program from the ground up — basic product knowledge and sales skills our associates could use the next day on the floor. Exactly what we asked for."
Tire Marketer
Manufacturer · National Brand"The needs assessment process is what sets them apart. They actually understood how dealer-based sales work, and the program was sized to our budget without cutting the parts that mattered."
Dealer Group Director
Multi-Location Retailer"Testing combined with incentives drove participation we didn't expect. The Elite tier became a real status badge in our store network — exactly the loyalty engine we wanted."
Retail Marketing Lead
Auto AftermarketIndustry experience: BFGoodrich · Michelin · Uniroyal · Toyo · Hankook · Falken · MAST Associate Brands · 31 Inc. · Ken Tool · Walmart/Sam's Club · Discount Tire · Big O · Les Schwab · Pep Boys · Tire Centers Inc. · TAG · ACCC
Let's design a program that drives sales
Tell us a little about your dealer network and your goals. We'll send a needs assessment checklist before our meeting so we can hit the ground running.
- 30-minute discovery call with Drew McGregor
- Needs assessment checklist sent in advance
- Custom module recommendations within one week
- Transparent pricing & project timeline
- No obligation, no hard sell
Prefer the phone? Call (330) 703-6771 or email dmcgregor@crowlinc.com.