Real Leads

INFORMATION PRIORITIZATION

WE STRUCTURE YOUR PAGES TO INFLUENCE BUYERS AND GUIDE THEM TO ACTION WITH THE FOLLOWING INFORMATION (IN ORDER):

[+] USP (UNIQUE SELLING PROPOSITION)
A unique selling proposition is how you position your offering as different and better from the rest.

[+] MAIN HEADLINE AND SUPPORTING COPY
The main headline clearly describes (punchy and direct) what a visitor stands to get from your product or service. The supporting copy can act as a direct extension of the headline and offer additional value or convey a secondary message.

[+] VIDEO AND ATTENTION-GRABBING VISUAL(s)
Your first visual AND video is the first impression that your visitor should see. The goal of your first visual and video is to immediately draw visitors in and show them what your product and your content are all about. It should accurately and compellingly represent what you intend to sell.

[+] BENEFITS/FEATURES HEADLINES AND SUPPORTING COPY
We organize your benefits and features.  Benefits (positive impact that your features have) are listed first then followed by your succinct features. Our writers develop compelling benefit/feature copy that have a huge impact in communicating your product or service advantages.

[+] DOWNLOADABLE PRODUCT/SERVICE PAGE(s)
Downloadable content helps maintain visitor interest and gives you the opportunity to further engage visitors with your business, generate and nurture leads.

[+] BLOG POSTS
Blog posts heighten credibility and assist with search engine rankings.

[+] REAL LEADS CALL-TO-ACTION CONTACT FORM
A form should lead with ONE call-to-action goal.  The form should be as SHORT AS POSSIBLE and include and an OFFER VISUAL to draw the viewer’s attention to the form.

If possible, we like to test different forms (A/B testing) to see which alternative call-to-action requests have the biggest impact.

[+] TESTIMONIALS AND/OR PRODUCT APPLICATIONS
Testimonials have a huge impact on your trust and credibility.  The testimonial can be a quote, video interview or case study.  Testimonials without an ACTUAL name and company REDUCE effectiveness and believability.  If testimonials are not feasible (due to privacy/competitive reasons) then a manufacturer should utilize product application scenarios with real customers (without mentioning names) to reinforce trust/credibility.

[+] BRAND AND FORMAT CONSISTENCY THROUGHOUT
A consistent brand image throughout your website matches your target’s expectation about your company.

[+] USP, VIDEO/VISUALS AND RL CONTACT FORM VISIBLE WITHOUT SCROLLING
The most important information about your products/services should be visible BEFORE any scrolling takes place.

[+] LIMITED NAVIGATION LINKS
We try to reduce navigation links to help maintain interest and reduce distractions. We want to keep them on THIS PAGE.

[+] F-PATTERN FORMAT
Most product pages contain a lot of information so we typically employ an F-Pattern design, whereas visitors start at the top left corner and move in an F-pattern to help direct the visitor’s information processing.

[+] COMPELLING COPY THAT SELLS
It should clear and straightforward and “problem-solving.” Bullets work.

[+] CONTRASTING COLORS TO YOUR BRAND COLORS

[+] MAXIMUM OF 3-4 PRIMARY COLORS

[+] PROPERLY DESIGNED CTA BUTTONS

[+] Designed for W3C accessibility

[+] MOBILE (DESKTOP, LAPTIOP, MOBILE) SITE OPTIMIZATION
Simplified mobile-responsive websites increase conversion rates. Layout and content is altered if it helps maintain interest.

[+] TEST PAGES TO IMPROVE LEAD GENERATION
Make decisions based on data instead of gut instinct with A/B testing.