Media

Our media philosophy is based on the principle that it is better to reach the people that count rather than count the people you reach. We believe identifying the proper target and establishing measurable criteria is critical to selecting the most efficient mediums.

CMC’s media strategy covers analysis and planning, media selection, placement, and the tracking and evaluation of tangible results. Insightful strategies and close relationships with media partners assure favorable rates, positions, and potential bonus media opportunities.