Media Planning & Buying — Six Decades of Negotiating Power
Smart media plans across digital, broadcast, print, OOH, and streaming, executed by a Northeast Ohio media agency that has been doing this since 1959.
Why media planning still matters
Media is one of the easiest places to waste a marketing budget. Inefficient buys, mismatched audiences, undisclosed kickbacks, and lazy creative add up quickly. Done right, media planning and buying is one of the highest-leverage decisions a marketing team can make — the difference between $50,000 of measurable revenue and $50,000 lit on fire. Crowl Marketing | Creative’s media practice has been planning and buying for Northeast Ohio brands for more than 65 years. We know the local market, the regional reps, and the national platforms — and we audit every invoice we touch.
Channels we plan and buy
Our team plans and executes across nearly every major media channel.
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Digital — Google, Microsoft, Meta, LinkedIn, TikTok, X, programmatic, retargeting
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Broadcast TV — local affiliates, regional cable, and national broadcast
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Streaming TV / CTV — Hulu, YouTube TV, Roku, Samsung, Tubi, and addressable platforms
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Radio — terrestrial AM/FM, satellite, and streaming audio (Spotify, Pandora, podcasts)
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Print — daily and weekly newspapers, regional and trade magazines
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Out of Home (OOH) — billboards, transit, airport, mall, and place-based
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Direct mail — targeted, EDDM, and informed-delivery integrations
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Sponsorships — community, sports, civic, and trade
How our media planning process works
We start with the audience, not the channels. Who are we trying to reach, where do they actually consume media, and what is the smallest, sharpest plan that will get the message in front of them at the right frequency? From there we build a plan, negotiate the buys, traffic the creative, monitor performance daily, and rebalance budget against what is working. Every flight ends with a post-buy analysis showing exactly what we paid, what was delivered, and what it produced.
Media audits for in-house teams
If your in-house team or another agency is currently running your media, we offer one-time media audits that benchmark your buys against fair market rates, validate delivery, and surface waste. Most audits pay for themselves several times over inside a single quarter.
Want us to look at your current media plan?
Call (330) 494-6999 to schedule a free 30-minute media review.
Frequently Asked Questions (FAQ)
Do you take agency commissions on media?
We disclose every fee structure in writing before any work begins. We are happy to operate on a flat planning fee, a media commission, or a hybrid — whatever serves the client best.
Can you buy in markets outside Northeast Ohio?
Yes. We plan and buy nationally and have placed in every major U.S. DMA.